Civil Defense Radio Spot
$212 Fallout Shelter, with Dennis James and Leo Hoeugh
1959

JAMES: Hello, this is Dennis James. Here is Leo A. Hoegh, Director of the Office of Civil and Defense Mobilization, who has a message for you about the importance of a home shelter for protection against radioactive fallout:

HOEGH: After nuclear attack, radioactive fallout could be a threat to every living thing. Tests have shown that the best protection against fallout is an underground shelter covered by at least three feet of earth. A basement shelter also affords good protection by closing off windows, exterior entrances, and banking exposed walls. In homes without basements, first floor areas with the least exterior exposure, such as a bathroom, utility room, or hallway, should be selected. My own shelter cost $212. It's cheap insurance for the protection of my greatest treasure, my family.