Civil Defense Radio Spot
Take the Step--Four Wheels to Survival
1953

Announcer: Will you take the step?

Kid: Hi, Dad. Want some help washing the car?
Dad: What? Oh, sure, Tom, you want something?
Kid: Nothing, Pop…uh, mind if I put some Civil Defense stickers in here?
Dad: Stickers? What for?
Kid: Oh, see Pop – put 'em on the radio dial at 640 and 1240. That's CONELRAD.
Announcer: Four wheels to survival – that's your car in a Civil Defense emergency. It will help you move away from danger, If it's in good mechanical condition, tires properly inflated, battery in tip top shape, and your gas tank more than half full. Mark your car radio at 640 and 1240 for official information. Another sticker at the half full mark will help remind you to keep plenty of gasoline in the tank. Know the six steps to survival. Make this year your family's year for Civil Defense. You take the first step.