How would you like to featured your sponsored content on History on the Net? How would you like to reach over 1 million actively engaged students and teachers in the education space?
You can do all that with sponsored content, one of the many forms of advertising we offer on this site.
What is Sponsored Content?
Sponsored content is a new technique for marketers to maximize the visibility of their content. Brands sponsor articles on blogs with large preexisting audiences. According to the “ Content Promotion Manifesto,” brands spent approximately 6.7 percent of their content marketing budgets on sponsored content in 2013. It’s trending upwards, too. From The New York Times to Forbes’ Brand Voice, there’s no shortage of famous examples. It’s the 21st-century version of the advertorial.
We consider sponsored content to be paid ads that are so cohesive with the page content, assimilated into the design, and consistent with platform behavior that the view feels that they belong. These articles’ purpose is to be helpful, funny, entertaining, informative, and doesn’t appear sales-y. But it is because of the fact they do not appear sales-y that sponsored content can be so effective. This helps brands become not just purveyors of goods and services but creators of ideas and knowledge.
There is strong evidence that audience engagement with sponsored posts is much higher than other forms of advertising. The New York Times claimed that readers spend the same amount of time reading sponsored articles as they did traditional news stories. A similar study from Sharethrough and IPG Media Labs found that consumers look at sponsored articles more than usual editorial articles and spent a similar amount of time reading these different types of content.
Here are six examples of sponsored articles.
If you think your brand is a right fit for History on the Net, you can produce an article of 500-2,000 words in length and we will feature it on our site. Please fill out the contact form below.